Chad Sorg's Artist Bio

(photo by Lauren Elizabeth Randalph)

"Artists were the original self-promoters." Chad Sorg uses this line to inspire. Focus on marketing in the artworld has allowed him to assist artists with their self-promotion as so many creatives shy away from that area.

 Sorg has practiced art in the areas of painting, drawing, photography, video and performance, however community involvement through authoring, curation, design and publicity has played a very big part in his rise to notoriety. SorgSorg.org

One of Sorg's major projects was assuming the role of owner/director of BlueLyon Gallery, an exhibition space that shaped the current face of Reno's art scene. While there, he helped introduce hundreds of artists to the practice of gallery involvement and exposure. XXXPosed was the gallery's longest running show (5 years) and it featured adult entertainers who modeled for artists. The name had been changed to Bleulion Gallery by the time it was laid to rest in 2005.

NadaDada Motel was brought to life in 2007 when Sorg and 5 other artists co-founded the event. The DIY (do it yourself) event, with it's motto "Get a Room, Make a Show" has attracted involvement from over 300 artists and performers of all disciplines. Artists from five states have exhibited. Thousands of visitors have attended these multi-exhibition events in motel rooms. The New York Times came to Reno to write a feature story about the event in June of 2009, "Shag Carpet".

Another of Sorg's artistic projects commencing that same year was Artist Fishbowl. Since 2007, the artist has been living in display windows or public places across the country from one to four weeks. During his stay, he blogs and creates art. Live streaming and videos are the focus of his audience involved activities. Interviewing other artists and promoting them through social media was carried out in return for lunch, beer and conversation. The artist says it was a "return to the basics of barter and capitalism" and calls the first 4 years Chapter 1. Social Media became his artform and the blog itself is becoming more focused on artists of all kinds. ArtistFishbowl.com

Sorg has been painting mixed media abstractions and portraiture since 1993 and doesn't plan to abandon his first love. With national notoriety under his belt and with his work in many private and public collections, Chad Sorg is poised for a lasting and multi-faceted career in the artworld. Community and audience are one to Sorg. His message is "Promoting others is the best way to promote yourself.